Educational projects aimed to get new knowledge in the field of culture and creativity. They are designed for both a wide audience and for training inside the companies. Together with brands, we create intellectual programmes that at the same time is a benefit for society and attract media attention to the companies.
What was it A series of meetings with creative entrepreneurs about role of creativity in business.
The client HAVAS Ukraine
What does a client need it for We were looking for the partner to support our non-commercial creative space and proposed HAVAS to organize the series of public events with the wide media coverage. They often conduct lectures, and this cycle attracted a new and young audience. The brand is positioning itself as creative and innovative, and here our audiences are cross paths.
What did we do We came up with naming, format, themes, suggested speakers organized and held events.
Speakers participated Andrei Kleen (Petcube), Max Jacob (Unit.city), Sasha Zhilyaev (COMFY), Katerina Ilchenko (Havas Ukraine), Dana Pavlychko (Foundations), Ruslana Khazipova (Dakh Daughters), Julia Sinkevich (OIFF), Michael Shchur (# @) ₴? $ 0), Natasha Dejanova (Havas Group Ukraine), Natasha Yemchenko (SCM), Denis Kazvan (Lifecell), Masha Fronoschuk (Platfor.ma), Yuriy Babinets (Havas Kyiv), Yaroslav Lodygin (Aristocrats), Anton Fridlyand.
What was it A series of master classes in the city of Zhashkov for children.
Client New Products
What does a client need it for The company New Products owns the factory in Zhashkov where they produce their beverages and snacks. The plant employs many families who live in the city. For them the loyalty of the audience is important. The New Products operate in the town under the brand of their charity foundation Nova Gromada, which organizes dozen events for citizens every year.
What did we do Created the concept, found artists who conducted master classes, organized events in schools (each time in new one), conducted theoretical and practical classes. Every time with a new type of media: photography, drawing, urban research, etc.
What was it A series of master classes in the town of Zhashkov for children.
The client New Products
What does a client need it for The company New Products owns a factory in the town Zhashkov. The plant employs many families who live in the city. For them the loyalty of the audience is important. The New Products operate in the town under the brand of their charity foundation Nova Gromada, which organizes dozen events for citizens every year.
What did we do We created workshop day during the birthday of the town. The children learned what the Ukrainian contemporary artists are working on. Artists talked about examples of world public art and presented inspirational pictures to the children. Master classes were segmented to the 2D and 3D formats. Together with the artists, the children made objects by their own hands, worked with comics, stencil and paint, and also created sculptures of gypsum and alginates. At the end of the master classes, everyone was able to take away their creations.
During the breaks between two master classes, children experienced their creative abilities in virtual reality. Specially for the event, COMFY technological brand has provided VR glasses that allows one to paint in virtual space so that everyone who likes draw can to feel yourself an artist.
Artists and teachers participated Mariya Kulikovsʹka, Oleksiy Zolotarʹov, Vova Vorotnʹov, Oleksandra Savchenko.
Contemporary art course
What was it A series of lectures on contemporary art and the meeting with artists and gallery owners. As well as visits of exhibitions and artists' studios.
Why do we need this for Moreover, there were almost no courses for emerging collectors in Kiev and no one worked with education in the luxury segment. So it was an interesting challenge. And the course required payment, so we earned some money too.
What did we do We came up with the idea to make short and intensive courses that lasted for two weekends from morning till night. We found speakers, artists, organized the full programme, prepared logistics and food. At the end, the participants received certificates and knowledge that help them to collect the right things.