What was it Contemporary art contest for the best digital artwork, created in partnership and for Comfy brand.
What does a client need it for The audience of the brand grew up for the last 10 years and does not buy fashionable gadgets such as smartphones or hydrogeter any more. The company conducted a rebranding. And currently, their aim is to attract a young audience. To do so Comfy decided to conduct a contest among creative youth. As a result, 50 winners have been selected, who received financial prizes for copyright for Comfy to use their artworks in their 50 stores around Ukraine.
What we did We came up with a concept of the contest, developed rules and regulations, invited a jury, held a competition, selected winners.
What was it The initiative of the Pepsi brand, aimed to develop the culture of the street art in the cities of Ukraine.
Client Pepsi Ukraine
What does a client need it for The brand positions itself as cool and driving. It is important for them to be present at fashionable parties and festivals, and also to initiate their trendy events. The street art contest is a perfect idea to get the right audience.
What we did We wrote the contest's rules and regulations, attracted an expert jury, coordinated the work of the project, selected the winners.
What is it Contemporary sculpture contest initiated by Morshynska brand in order to turn attention to the ecological problems of the Carpatians.
What do they need it for For Morshynska, this is a CSR project. We were invited by GTPR, who runs the brand public face, as an agency as experts in cultural projects. Morshynska has been dealing with the problem of ecology in the Carpathians for several years. Recently they announced the public vote for the animal-symbol of the Carpathians from the Red Book. The Lynx, who is just 400 heds left, became the winner. It was decided to install a sculpture of Lynx in Morshyn town, as a reminder of the environmental problem and the fact that everyone can fight it.
What we did We came up with a concept of the contest, wrote regulations and rules, invited the expert jury, among whom was Melissa Hamnett – the curator of the sculpture department of the Victoria and Albert Museum. We held a competition, selected the winner, held a short-list presentation in the public space of Morshyn town. Now we supervise the creation of the sculpture of the winner.